Naartiva
"Soul of Banarasi Handloom"
At Naaritva, we celebrate the timeless grace of womanhood through the richness of Banarasi weaves—preserving heritage, empowering artisans, and reimagining tradition for the modern woman.
About-Naaritva
Naaritva Banaras is a quiet continuation of a legacy that began over four decades ago in the bylanes of Banaras—where silk, tradition, and craftsmanship are not just a trade, but a way of life.
Rooted in the foundation of Vastra Villa India Private Limited, the journey traces back to the family’s original ventures—NK Silk Sarees and Sneha Silk Sarees, names long associated with authenticity and trust in Banarasi weaves.
Carrying this legacy forward, Naaritva Banaras is envisioned by a new generation—a brother-sister duo, Amisha Jain and Rishi Jain. Having grown up amidst looms and artisans, they chose not just to inherit the family business, but to reimagine it with a refined, contemporary perspective.
At its heart, Naaritva is a celebration of womanhood—her grace, strength, and quiet elegance. Each saree is more than attire; it is a story woven in silk.
By working closely with artisans and bringing processes in-house, the brand preserves the purity, precision, and soul of authentic Banarasi craftsmanship. Every piece reflects the essence of Banaras—the intricacy, patience, and poetry of handwoven textiles.
There is a quiet luxury in every drape—a sense of belonging and a whisper of heritage that feels both personal and enduring.
At Naaritva, we believe true beauty is never manufactured—it is nurtured. And in that belief lives the essence of purity, legacy, and the dreamers who continue to keep Banaras alive, one weave at a time.
Behind the Name
The name Naaritva draws inspiration from the words “Naar” (woman) and “Aartiva/Artiva”—symbolising artistry, grace, and soulful expression.
It represents the strength, elegance, and timeless beauty of Indian women, who carry tradition and modernity with effortless poise. It reflects the rich craft heritage of Banaras, where every weave holds centuries of devotion, skill, and cultural legacy. And it embodies the artistic spirit woven into every piece—where each saree becomes a canvas of craftsmanship, creativity, and emotion.
Naaritva is more than a name—it is an ode to women who honour their roots, embrace their individuality, and wear heritage like art.
Every creation reflects this philosophy: celebrating womanhood, preserving Banarasi tradition, and elevating handloom artistry for the modern, global woman.
Our Craft
Banaras is home to one of the world’s richest and most revered weaving traditions — a legacy shaped by centuries of devotion, artistry, and culture. At Naartiva, we honour this heritage with immense pride and uncompromising respect.
Each saree is meticulously handcrafted by master artisans whose families have practiced this sacred craft for generations. Their inherited skill, patience, and unwavering dedication breathe soul into every thread, making each piece a living expression of Banarasi artistry.
We collaborate closely with clusters of weavers, dyers, and craftsmen — supporting their livelihood, empowering their creative freedom, and preserving age-old techniques that define true handloom excellence.
Our commitment ensures that the heritage of Banaras not only survives but continues to flourish in its purest, most authentic form.
Our Commitment
Naaritva stands for authenticity, trust, and the seamless continuation of India’s cultural and artistic legacy.
We are committed to supporting artisans and safeguarding their craft—ensuring their skills, stories, and livelihoods continue to thrive. Every creation is a genuine handloom piece, crafted with integrity and meticulous attention to detail. We believe in transparent quality and fair value, so our customers receive exactly what they deserve.
Our designs are timeless—rooted in tradition, yet refined for the elegance of modern India.
The trust of our customers and the unwavering dedication of our artisans form the foundation of everything we do. As we move forward, we remain devoted to preserving this heritage, strengthening the communities behind it, and celebrating the people who make Naaritva what it is.
