About Us – Naartiva

Soul of Banarasi Handloom

Naartiva was born in the heart of Banaras — a city where art, devotion, and tradition intertwine. With more than five decades of experience through the N.K. Group, our family has lived and breathed the world of sarees. Naartiva carries forward this legacy with a renewed purpose: to present the magnificence of Indian handloom to the world, through honesty, craftsmanship, and timeless design.

Every Naartiva creation reflects the soul of Banaras. The quiet rhythm of the loom, the precision of the weaver’s hands, and the cultural wisdom passed down through generations — all come together to create textiles that are not just garments, but heirlooms.

Behind the Name

The name Naartiva draws inspiration from the words “Naar” (woman) and “Aartriva/Artiva,” symbolising artistry, grace, and soulful expression.

It represents:


  • The strength, elegance, and timeless beauty of Indian women, who balance tradition and modernity with effortless poise,

  • The rich craft heritage of Banaras, where every weave carries centuries of devotion, skill, and cultural legacy, and

  • The artistic spirit woven into every piece, turning each saree into a canvas of craftsmanship, creativity, and emotion.

Naartiva is more than just a brand name — it is an ode to the women who honour their roots, embrace their individuality, and wear heritage like art.

Every creation reflects this philosophy: celebrating womanhood, preserving Banarasi tradition, and elevating handloom artistry to a modern, global stage.

Our Craft

Banaras is home to one of the world’s richest and most revered weaving traditions — a legacy shaped by centuries of devotion, artistry, and culture. At Naartiva, we honour this heritage with immense pride and uncompromising respect.

Each saree is meticulously handcrafted by master artisans whose families have practiced this sacred craft for generations. Their inherited skill, patience, and unwavering dedication breathe soul into every thread, making each piece a living expression of Banarasi artistry.

We collaborate closely with clusters of weavers, dyers, and craftsmen — supporting their livelihood, empowering their creative freedom, and preserving age-old techniques that define true handloom excellence.

Our commitment ensures that the heritage of Banaras not only survives but continues to flourish in its purest, most authentic form.

Our Commitment

Naartiva stands for authenticity, trust, and the seamless continuation of India’s cultural and artistic legacy.

We are committed to:


  • Supporting artisans and safeguarding their craft — ensuring their skills, stories, and livelihoods continue to thrive,

  • Offering genuine handloom creations crafted with integrity and meticulous attention,

  • Delivering transparent quality and fair value so our customers always receive what they truly deserve, and

  • Creating timeless designs that honour tradition while embracing the elegance of modern India.

The trust of our customers and the unwavering dedication of our artisans form the foundation of everything we do.

As we move forward, we remain devoted to preserving the heritage we represent, strengthening the communities behind our craft, and celebrating the people who make Naartiva possible.